Since the start of the coronavirus crisis, Dr. David Gurevich has been ahead of the curve in seeing the potential of online events to provide a virtual space for guides. So, it seems only appropriate that we met over Zoom to unpack what he has learned from this experience, as well as to discuss his activism on behalf of tour guides struggling to obtain their unemployment benefits. In addition, we discussed the benefits and potential pitfalls of being a tour guide with an academic background and why it is that guides are so central to tourism. A graduate of Haifa University, Dr. Gurevich is an archaeologist who conducts research on Jerusalem, studies Second Temple Judaism and the history of the first archaeologists. He also studied Christianity and ritual murders! He has published numerous articles and spent a year at Harvard University as the recipient of the prestigious Fulbright fellowship. If you wish to contact him to learn more about the events that he hosts or to invite him to lecture, he can be reached at: www.israelincolor.com