In this episode I met with Tamar Linchevsky, a consummate storyteller who has been guiding for some thirty years. Unique in her approach to guiding, she takes her guests on inner and  outer journeys of discovery based on the ideas of Joseph Campbell’s archetypal “Hero’s Journey”.  In our conversation, we discuss the current challenges and Tamar shares some of her own inspirational journey as well as the role that archetypal stories play in our lives. In addition,  I provide the latest update on the tourism sector in the episode’s introduction. Specifically, I discuss the government mismanagement of the sector and the current challenges surrounding the Omicron variant of the coronavirus. Tamar can be reached at or through her webpage at